The market is already searching for you. The question is whether they find you.

It depends on the size of the site and how much information is available at the start. Generally two to four weeks for a mid-sized site. For enterprise systems with multiple languages and markets, it can take longer. The first step is always a conversation to scope the work before committing to any timeline.

 My experience comes from large-scale projects, but the criterion for taking on a project isn’t company size. It’s whether the problem is real and whether there’s capacity to implement what gets defined. I’ve worked with mid-sized companies with structural problems more complex than some enterprise projects.

English, German and Spanish. Both communication and deliverables can be in any of the three. For multilingual projects, I also analyse content in French and Polish, though I don’t work natively in those languages.

My core work is strategy and diagnosis. I’m not an execution agency. In some cases I accompany implementation when a team needs technical oversight, but the model isn’t “brief and forget.” It’s strategy your internal team can execute with their own judgement.

 Yes. Most of my work is remote. I’m based in Zürich, which means I’m available across European time zones without friction, and I regularly work with clients in Spain, Germany, Austria and further afield. If an in-person session makes sense for your project, we can discuss it.

 There are no published rates because the price depends on the actual scope of the work. What I can say: I don’t work by the hour without a clear objective. If you’re looking for the cheapest option, I’m probably not the right fit. If you want the investment to translate into better decisions, let’s talk.

Access to Google Search Console and Google Analytics 4 is the minimum. Depending on the project, it can also be useful to have access to the CMS, history of technical changes and any previous audits. What matters most is that someone on your team is available for two or three context calls at the start.

Yes, in some cases. Particularly when the agency needs experience in enterprise SEO, complex migrations or multilingual markets that aren’t covered internally. The condition is that the work reaches the end client at the same quality — not as capacity filler.

SEO tools tell you that you have 847 meta tag errors. AI explains what meta tags are. Neither tells you which of those errors is preventing a key product from appearing in commercial searches in Germany, why it happened, or what to fix first so you don’t spend three months solving what doesn’t matter. That requires judgement about your business, your market and what the data is showing in combination. Tools and AI are instruments. The judgement about what to do with what they show is not included.

Not quite. GEO stands for Generative Engine Optimization: how your brand or content appears in generative search results from tools like ChatGPT, Perplexity or Google AI Overviews. Classic SEO remains the foundation, but generative search engines have their own criteria for citing sources and recommending brands. In 2026, the two work together.

Send me an email with what’s happening. No long form, no 30-minute discovery call with no context. Just describe the problem. If it’s something I can help with, I’ll tell you directly. If it isn’t, I’ll tell you that too, and point you in the right direction if I can.